You are invited to visit our Open Days in November!

Our annual Open Days are coming up! From Monday 3 till Friday 7 November 2025, we welcome professional growers and other interested visitors to join us. Our team will be ready to share the latest insights and developments.

The event will take place at our head office in De Kwakel, the Netherlands. Visitors will be able to explore the complete new collection, including both roses and gerberas. Doors are open daily from 08:00 to 18:00 hours.

Despite the challenges within the industry, we continue to look ahead with confidence. Together with our customers, we aim to build a sustainable and innovative future.

Over the past year, our sales team has grown further. During the Open Days, our representatives will be pleased to guide you through the show greenhouses and present the highlights of our assortment.

Would you like to schedule a visit? Please contact your regular company representative by e-mail.

Date: Monday 3 – Friday 7 November 2025

Time: 08:00 – 18:00 hours

Location: Hoofdweg 81, De Kwakel, the Netherlands

Now available: the brand new Schreurs Gerbera Catalogue 2026!

We’re proud to present our latest collection, the result of continuous innovation, dedicated breeding, and a deep understanding of the market’s evolving needs. At Schreurs, we aim to be your trusted One-Stop-Shop for high-quality gerberas – a partner who offers not just a wide assortment, but one you can build your entire portfolio on with confidence.

In this year’s catalogue, you’ll find our established favourites alongside a striking range of new introductions. These new varieties are more than just visually stunning – they’ve been developed and selected for their strong vase life, reliable performance, and above all, their commercial value. Whether you’re a grower, trader, or retailer, our 2026 assortment offers everything you need to stand out in the market.

Explore the future of gerberas – built on quality, tested for reliability, and shaped by market demand.

A few highlights:

• Zoey (Standard Orange)

• Chloe (Mini Pink)

• Pasta Zafferano (Special Yellow)

To get a complete overview of our collection, we can send you a digital copy of our catalogue. Please fill in the form down below, and we will make sure you have a copy in your inbox as soon as possible. If you have any questions beforehand, please do not hesitate to contact us at [email protected] or +31 297 383 444.

Schreurs Announces Collaboration with Kwekerij Hesen for Gerbera Breeding

The Kwakel, January 16, 2025 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has entered into a collaboration with Kwekerij Hesen. As part of this collaboration, Rick Hesen will take on the responsibility of gerbera breeding within their family business.

Kwekerij Hesen, based in Meterik, was established in 1994 and began with the cultivation of one hectare of gerberas. Due to growing demand, the company expanded with a second hectare in 1997. With over 30 years of experience, Kwekerij Hesen has developed into a renowned player in the gerbera sector. Now, the company is taking a significant step forward with the launch of an ambitious breeding program focused on developing innovative gerbera varieties. The program emphasizes a compact yet open plant structure, high productivity, and ease of use for growers.

The partnership with Schreurs provides the ideal foundation for bringing these new varieties to the global market. Kwekerij Hesen’s assortment will be a valuable addition to Schreurs' existing collection, which is aimed at serving diverse markets with unique color schemes and varieties.

“We are proud of this collaboration with Kwekerij Hesen,” said Lisa Van Den Berg, Account Manager for The Netherlands & Belgium at Schreurs. “Together, we combine our expertise to offer more innovative, top-quality gerberas to our customers worldwide”.

Together, we are cultivating the future of gerberas.

De Kwakel, 22-07-2024 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has announced an exclusive partnership with Kwekerij Esmeralda, regarding the exclusive sales of gerbera varieties bred by Kwekerij Esmeralda.

Kwekerij Esmeralda, based in Rijnsburg, is a prominent company in the production of gerbera flowers. The company has started its own breeding program for mini and large-flowered gerberas since 2013. Kwekerij Esmeralda focuses on breeding varieties with a compact but open crop, high productivity and ease of picking is an important selection benchmark as well.

The company's efforts have resulted in the development of five commercial varieties, which can be admired in Schreurs' show greenhouse in De Kwakel. Of the five varieties, two are already in Schreurs' newest catalogue. From September it will be available to everyone.

Kwekerij Esmeralda's assortment is a valuable addition to Schreurs' existing range.Each country and culture has its own preferences regarding colour schemes, flower varieties and use of gerberas. Schreurs is always seeking the best varieties for every market. With the addition of Kwekerij Esmeralda's assortment, Schreurs will be even better equipped to meet customer demand.

"This partnership marks an important milestone for both Schreurs and Kwekerij Esmeralda", said Robin van Schip, Export Manager at Schreurs Holland B.V. "We are excited to combine our expertise and experience to jointly bring innovative and high-quality gerbera varieties to the global gerbera market."

After a very thorough preparation period, including various intensive discussions regarding both companies, sales structures, and the Sunshapers product, we are proud to announce that Schreurs Holland BV and Rijnbeek and Son Perennials Export BV are combining forces in the United Kingdom (U.K.) market. Schreurs Holland BV has recently added a new product to its portfolio: Outdoor Gerbera Sunshapers. With the knowledge, contacts, and years of experience of Rijnbeek and Son Perennials Export in the English market, Schreurs is confident in making this a great success.

At this year's International Plant Fair (IPM) in Essen, Schreurs proudly presented its newest innovation, the Sunshapers outdoor gerbera! This groundbreaking product promises to revolutionize the world of garden plants, especially for gerbera lovers.

In a totally new, fresh and colorful booth, Schreurs managed to capture the attention of the many visitors at IPM Essen. Here, they proudly showcased their newest creation: the Sunshapers outdoor gerbera. This innovation is the result of eight years of intensive breeding and development by Schreurs’ experienced breeding team. The company, which has been active in breeding cut gerberas and roses for decades, decided in 2016 to take on a new challenge: creating a gerbera suitable for outdoor use. This initiative is the result from a globally growing demand for garden outdoor gerberas alongside traditional cut varieties. 

With the Sunshapers outdoor gerbera, Schreurs has developed a plant that is resistant to various weather conditions. The plant blooms from early spring until the frost period. Two specific series have been developed: the ‘Endless series’ and the ‘Tropical series’.

The ‘Endless series’ is known for its long-lasting blooming, with the plant producing flowers from early spring until the first frost. This characteristic makes this Sunshapers outdoor gerbera ideal for those who want to enjoy beautiful flowers in their garden throughout the entire season. On the other hand, the ‘Tropical series’ offers robust plants with flowers that remain blooming on the plant for an extended period, providing a colorful and vibrant appearance throughout three seasons.

"The main goal of Schreurs is to develop resilient garden outdoor gerberas that offers a high resistance to diseases and weather conditions, including several degrees of frost”, said a company spokesperson. "Additionally, we aim to create garden gerberas with larger and more filled flowers, blooming from early spring until the frost period”.

The Sunshapers outdoor gerbera generated significant interest from professionals in the horticultural industry during IPM Essen. Schreurs looks forward to further launching and distributing its newest product worldwide. With their ongoing pursuit of excellence and innovation, Schreurs remains a key player in gerbera and rose breeding. Of this, the Sunshaper outdoor Gerbera is their newest proof!