At Schreurs, we develop gerbera varieties that combine exceptional beauty, resilience, and performance. Driven by innovation and a clear vision of what is possible, we continuously refine our breeding process to deliver strong, reliable varieties that meet the highest standards.
How we create
The art of breeding
At Schreurs, breeding is more than a science. It is a craft shaped by family tradition and decades of dedication. Our breeders blend deep expertise with an instinctive eye for quality, creating hybrids that consistently outperform their parent plants.
Each season, we evaluate thousands of seedlings, relying on the keen eyes of our experienced selectors. They carefully assess each plant for beauty, abundant flowering, disease resistance, and strong growth performance. Only the most exceptional make it through, the result of precision, patience, and a relentless pursuit of excellence.
This dedicated expertise allows us to introduce outstanding new varieties that continue the Schreurs legacy and set new standards in floriculture.
Only the best make the grade
Developing a new hybrid to market readiness takes years of careful work. After passing the initial selection, promising varieties undergo repeated cultivation and rigorous testing. Only those that excel across all key characteristics earn a place in our collection.
To ensure consistent performance, we conduct trials in diverse regions: including the Netherlands, Southern Europe, Central America, and Asia, evaluating how each variety adapts to different climates. Insights gained from these tests continuously inform and improve our breeding programme.
Innovation
At Schreurs, we lead the way by anticipating market trends rather than waiting for demand to arise. Our team actively seeks new opportunities to create gerbera varieties that stand out with exceptional colour, form, and overall appeal.
Innovations such as Pasta, Pastini, and Bolero showcase our ability to blend creativity and expertise, delivering unique varieties that set new standards in the industry. This thinking approach ensures we continue to offer growers fresh, exciting options that meet evolving market needs.
