What an incredible few days at GrowTech Antalya from 18 to 21 November. As Schreurs, we were thrilled to be part of this inspiring international event once again. Throughout the week, our stand saw a fantastic turnout, with numerous engaging conversations, positive reactions, and a wide range of valuable new connections. The atmosphere was energetic, and it was truly motivating to meet so many professionals who share our passion for innovation and growth within the horticultural sector.

Representing Schreurs this year were Robin van Schip and Lars Winters, who welcomed visitors, shared insights into our latest developments, and captured many great moments during the exhibition. Their active presence helped strengthen existing partnerships and opened doors to promising new collaborations. It was encouraging to see such strong interest in our work and the opportunities ahead.

“We truly appreciate the enthusiasm and interest shown by everyone who visited our stand,” the team shared. A heartfelt thank you to everyone who took the time to stop by, exchange ideas, and connect with us. 

On to new growth together!

Last week, Schreurs proudly hosted its Open Days 2025, welcoming visitors from across the world to our facilities in De Kwakel.

The event was a great success, filled with inspiring conversations, valuable connections, and a shared passion for innovation in floriculture.

Throughout the Open Days, we had the pleasure of meeting many growers, partners, and industry professionals who took the time to visit us and learn more about our latest varieties and developments. The exchange of ideas and feedback was both engaging and encouraging. A true reflection of the collaborative spirit that drives our industry forward.

We would like to express our sincere thanks to everyone who visited us during the event. Your interest, enthusiasm, and support made these days truly special.

At Schreurs, we believe that strong partnerships and open communication are key to ongoing growth and innovation. We look forward to continuing the conversations started during our Open Days and to strengthening our relationships with all who share our passion for excellence in roses and gerberas.

Together, we’ll keep growing beauty.

Now available: the brand new Schreurs Gerbera Catalogue 2026!

We’re proud to present our latest collection, the result of continuous innovation, dedicated breeding, and a deep understanding of the market’s evolving needs. At Schreurs, we aim to be your trusted One-Stop-Shop for high-quality gerberas – a partner who offers not just a wide assortment, but one you can build your entire portfolio on with confidence.

In this year’s catalogue, you’ll find our established favourites alongside a striking range of new introductions. These new varieties are more than just visually stunning – they’ve been developed and selected for their strong vase life, reliable performance, and above all, their commercial value. Whether you’re a grower, trader, or retailer, our 2026 assortment offers everything you need to stand out in the market.

Explore the future of gerberas – built on quality, tested for reliability, and shaped by market demand.

A few highlights:

• Zoey (Standard Orange)

• Chloe (Mini Pink)

• Pasta Zafferano (Special Yellow)

To get a complete overview of our collection, we can send you a digital copy of our catalogue. Please fill in the form down below, and we will make sure you have a copy in your inbox as soon as possible. If you have any questions beforehand, please do not hesitate to contact us at [email protected] or +31 297 383 444.

Schreurs Announces Collaboration with Kwekerij Hesen for Gerbera Breeding

The Kwakel, January 16, 2025 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has entered into a collaboration with Kwekerij Hesen. As part of this collaboration, Rick Hesen will take on the responsibility of gerbera breeding within their family business.

Kwekerij Hesen, based in Meterik, was established in 1994 and began with the cultivation of one hectare of gerberas. Due to growing demand, the company expanded with a second hectare in 1997. With over 30 years of experience, Kwekerij Hesen has developed into a renowned player in the gerbera sector. Now, the company is taking a significant step forward with the launch of an ambitious breeding program focused on developing innovative gerbera varieties. The program emphasizes a compact yet open plant structure, high productivity, and ease of use for growers.

The partnership with Schreurs provides the ideal foundation for bringing these new varieties to the global market. Kwekerij Hesen’s assortment will be a valuable addition to Schreurs' existing collection, which is aimed at serving diverse markets with unique color schemes and varieties.

“We are proud of this collaboration with Kwekerij Hesen,” said Lisa Van Den Berg, Account Manager for The Netherlands & Belgium at Schreurs. “Together, we combine our expertise to offer more innovative, top-quality gerberas to our customers worldwide”.

Together, we are cultivating the future of gerberas.

De Kwakel, 22-07-2024 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has announced an exclusive partnership with Kwekerij Esmeralda, regarding the exclusive sales of gerbera varieties bred by Kwekerij Esmeralda.

Kwekerij Esmeralda, based in Rijnsburg, is a prominent company in the production of gerbera flowers. The company has started its own breeding program for mini and large-flowered gerberas since 2013. Kwekerij Esmeralda focuses on breeding varieties with a compact but open crop, high productivity and ease of picking is an important selection benchmark as well.

The company's efforts have resulted in the development of five commercial varieties, which can be admired in Schreurs' show greenhouse in De Kwakel. Of the five varieties, two are already in Schreurs' newest catalogue. From September it will be available to everyone.

Kwekerij Esmeralda's assortment is a valuable addition to Schreurs' existing range.Each country and culture has its own preferences regarding colour schemes, flower varieties and use of gerberas. Schreurs is always seeking the best varieties for every market. With the addition of Kwekerij Esmeralda's assortment, Schreurs will be even better equipped to meet customer demand.

"This partnership marks an important milestone for both Schreurs and Kwekerij Esmeralda", said Robin van Schip, Export Manager at Schreurs Holland B.V. "We are excited to combine our expertise and experience to jointly bring innovative and high-quality gerbera varieties to the global gerbera market."

After a very thorough preparation period, including various intensive discussions regarding both companies, sales structures, and the Sunshapers product, we are proud to announce that Schreurs Holland BV and Rijnbeek and Son Perennials Export BV are combining forces in the United Kingdom (U.K.) market. Schreurs Holland BV has recently added a new product to its portfolio: Outdoor Gerbera Sunshapers. With the knowledge, contacts, and years of experience of Rijnbeek and Son Perennials Export in the English market, Schreurs is confident in making this a great success.